- 58% of consumers ages 25-34 use voice search daily
- 17% of consumers mainly use voice search for asking questions about the weather, followed by local “Near Me” searches At 16%
- 64% of respondents Android phones over iPhones to conduct voice searches
- 90% of those consumers primarily use voice search in English as opposed to other languages
Marketing Technology News: Viral Nation Names Paul Telner as New Head of Programming
Jack Thornburg, VP of Organic Growth at UpCity, says that the rise in voice search usage has been a trend UpCity has been keeping an eye on for some time.
“While voice search technology isn’t relatively new, I won’t be surprised to see it skyrocket in usage in the near future,” Thornburg says. “As technology continues to adapt, the previous drawbacks of voice search will be ironed out alongside the advancements of artificial intelligence to make it more efficient.”
“The reason this is so important for digital marketers to keep an eye on,” Thornburg adds, “is because people don’t type the way that they talk. If your SEO strategy isn’t already planning for voice search, it’s important to start now, before you fall behind the competition. That’s why we provide resources for businesses to find SEO experts at UpCity, to help keep on track in this ever-evolving market.”
UpCity is a resource that helps connect businesses to service providers they can trust. With more than 70,000 listed providers—from marketing agencies to accounting firms to HR consultants to IT specialists, and many more—2 million businesses (and counting) have visited UpCity to research and identify the best partner for their needs.
Marketing Technology News: MarTech Interview with Emerson Welch, Vice President of Marketing at Quark Software Inc