Drake & 21 Savage’s ‘Her Loss’ First-Week Sales Projects Are In

Drake and 21 Savage’s collaborative album Her Loss is projected to generate massive first-week figures.

On Saturday (November 5), HITS Daily Double projected the 16-track album will debut at No. 1 on the Billboard 200 chart with between 335-350K first-week units, including 425-450 million on-demand streams.

Drizzy and 21 will be competing with Taylor Swift for the top spot as Swift’s surprise album Midnights broke several records last and moved over 1.5 million units whilst securing a dominant No. 1 debut.

Upon its November 4 release, Her Loss commanded the entire top 16 of Apple Music’s Top Songs Chart upon and broke the record for the largest single-day streams total for a collaboration album in Spotify history with over 97 million streams.

Aside from its commercial impact, Her Loss has generated an incredible amount of buzz thanks to the seemingly vengeful and volatile lyricism Drake injected into the joint effort.

In addition to seemingly subliminally dissing Megan Thee Stallion over her Tory Lanez shooting case, the 6 God took aim at Kanye West, DRAM and even Serena Williams’ husband Alexis Ohanian.

If Her Loss does end up securing the top spot on the Billboard 200, Drake will add yet another major achievement to his ever-expanding list of accolades by earning his eighth consecutive No. 1 debut and second this year alone.

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In June, the OVO boss’ dance album Honestly, Nevermind debuted atop the chart after earning 204,000 total album-equivalent units in its first-week. Before that, Certified Lover Boy opened at No. 1 after pushing a sizeable 613,000 album-equivalent units.

In total, Her Loss could potentially give Drake his 12th overall No. 1 on the Billboard 200. As for 21 Savage, it could mark his third time atop the chart following I Am > I Was and Savage Mode IIhis collaboration with Metro Boomin.

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